Can someone address the grey area her: If you're addressing a company name via email, for the first time, and have no idea who the recipient is, you are using a "name" but there is nothing informal to suggest the salutation, "sincerely". At the same time you want to show a little know-how. Please clarify? My instincts go against the general guidance given previously, in this example.
Answer
Is there any reason you cannot use formal language in your correspondence?
If not you may address it to a company name, begin the letter with "Dear Sir/Madam", and end it with "Yours sincerely".
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