Saturday, March 4, 2017

Employing comparative forms without explicit comparison

To highlight our company's benefits, we write short statements like "3 times less rate" or "3 times lower rate". Are these correct? Or do such forms require comparison to something else—for instance, "lower than standard rate"?



Similarly, if we use the phrase "[a competitor] spends n dollars, we spend half as much", can we end on half as much without appending a second 'as' phrase?

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