questions - Tense for an event that is about to occur as the reader reads

I came across this sentence today in a wait screen for a twitter client:

Did you know that this wait is actually Twitter's fault, not ours?

Is "Did" correct usage in this case? I didn't know it earlier, but I became aware of it as I read it. Hence this seems logically correct. But a "Do you know..." sounds more natural in this case. What tense would be correct in this case?

Answer

Generally speaking, you are right that tenses matter. "Do you know Amy?" or "Do you know where I can get a cheap PC?" are grammatically certainly not the same as "Did you know Amy?" or "Did you know where I can get a cheap PC?"

However, the question at hand, "Did you know that this wait is actually Twitter's fault, not ours?", is different from the aforementioned examples in that the intent of the asker is not to get an answer from you, but rather to provide you with a piece of information. What they are actually saying is:

This wait is Twitter's fault, not ours.

That's all. But note how much harsher it sounds. Rephrasing this as a question is simply a more polite way to convey the same information. In short: the question is rhetorical.

As such, theoretically it could be worded in pretty much any way the asker chooses: "Did you know that...", "Do you know that...", "Would you like to know that...", "May we draw your attention to the fact that...", "Would you mind if we mentioned that...", etc. However, out of the multitude of all possible templates the "Did you know that..." one has emerged to be the most popular one. It is extremely common in spoken conversation, and it is now a well-established template for messages displayed during loading times, from KDE to video games. As nohat succinctly puts it in his answer, it's "a pretty standard formula".

Now, as to why the standard formula has become the one that uses the past and not the present tense, I don't know for certain. However, I will point out that the past tense is often used to make things sound (even) more polite. For example, note the difference between saying "I was wondering if" versus "I am wondering if".